Corporate Social Responsibility and Corporate Image in the Food Services Sector: A Quantitative Research Study in Cajamarca, Peru

Gallegos F.C.; Julcamoro Y.L.; Miranda-Guerra M. · IBIMA Business Review (2024) · DOI: 10.5171/2024.500692

Resumen

The business dynamics of services evolve drastically, making it necessary for organizations to be willing to look for management models that add value to the company through social responsibility and sustainability and impact its related community. The preservation of the organizational image capitalizes on the value of companies, giving them differentiating elements to stand out in the market. This study aims to determine the relationship between the dimensions of Corporate Social Responsibility (CSR) and the Corporate Image of companies belonging to the food services sector in Cajamarca, 2022. For this purpose, a quantitative scientific approach, correlational level, non-experimental cross-sectional design was used, employing a questionnaire with applicability validity and a reliability of 0.90 as an instrument. The results confirm the existence of a significant and positive correlation (Spearman r = 0.740), regarding the significance level (p<0.05). Therefore, the research hypothesis (Hi), which states that there is a positive relationship between Corporate Social Responsibility and Corporate Image according to the rule of interpretation, is valid. Copyright

Instituciones: Universidad Privada del Norte