CORPORATE SOCIAL RESPONSIBILITY AND CONSUMPTION: TENSIONS, CHALLENGES, AND OPPORTUNITIES FOR GENERATING COMPETITIVE ADVANTAGE ACROSS DIFFERENT INDUSTRIAL SECTORS IN CHILE; [RESPONSABILIDADE SOCIAL CORPORATIVA E CONSUMO: TENSÕES, DESAFIOS E OPORTUNIDADES PARA GERAR VANTAGENS COMPETITIVAS EM DIFERENTES SETORES INDUSTRIAIS NO CHILE]

González P.S.; Miranda-Navarro L.; Novoa-Muñoz F.; Dote-Pardo J.; Villanueva-Arequipeño T.; Antezana-Alzamora S.; Rebolledo-Aburto G. · Interciencia (2025)

Resumen

Corporate Social Responsibility (CSR) constitutes a management model aimed at meeting the needs of stakeholders. This model is positioned as a coherent innovation strategy in complex and uncertain environments. Accordingly, the objective of this study consists in analyzing statistical differences in consumers’ perceptions of CSR across industrial sectors in Chile. The sample is composed of consumers from industries such as air services, virtual platforms, coffee services, banking services, retail, and supermarkets. A methodological approach based on confirmatory factor analysis, descriptive statistics, and inferential techniques was applied. The results indicate statistical differences across all dimensions. Finally, the findings offer relevant implications for designing CSR management strategies aimed at more effectively addressing the specific needs and expectations of consumers in each industry, thereby contributing to greater strategic coherence and the creation of sustainable value.

Instituciones: Universidad Nacional Mayor de San Marcos