Corporate social responsibility and competitiveness in supermarkets in North Lima 2018-2021

Araujo-Asencios G.; Meneses-Claudio B.; Zarate-Ruiz G. · Salud, Ciencia y Tecnologia - Serie de Conferencias (2023) · DOI: 10.56294/sctconf2023393

Resumen

Currently, the term corporate social responsibility is becoming known in the business sector because it represents a valuable tool for many companies that were previously unaware of the damage that can be caused to the environment if there is no management based on corporate social responsibility. In other words, it is becoming imperative for all companies to focus on corporate social responsibility if they wish to have sustainable development together with the society or communities where they carry out their economic activities. The research work is entitled, "Corporate Social Responsibility and competitiveness in supermarkets in northern Lima, 2018-2021", where the main objective is "Determine how the use of CSR improves competitiveness among supermarkets in northern Lima, 2018-2021”. Made up of 260 supermarkets distributed in the different districts of northern Lima. 80 managers of said supermarkets were evaluated as a sample, the questionnaire was adapted in order to collect vital and necessary information, which will be useful to make known the benefits of social responsibility practices in supermarkets in northern Lima. The method that has been used in the research is quantitative, the scope of this study is descriptive and the design is cross-sectional. Positive results were obtained in the investigation, demonstrating that there is a considerable positive correlation (Rho = 0,421**) between corporate social responsibility and the competitiveness that supermarkets in northern Lima can have. In conclusion, it is determined that corporate social responsibility positively influences the competitiveness of supermarkets in northern Lima, since supermarkets that apply this type of approach receive better economic results than supermarkets that do not apply corporate social responsibility practices. © Autor(es); 2023.

Instituciones: Universidad Tecnológica del Perú