Corporate Social Responsibility and Air Transport. Exploring the Perception of University Consumers in Chile

Severino-González P.; Morales-Mejias Y.; Pérez-Dolarea R.; Sarmiento-Peralta G. · Journal Globalization, Competitiveness and Governability (2024) · DOI: 10.58416/gcg.2024.v18.n3.06

Resumen

Corporate social responsibility (CSR) is a strategic model that seeks to satisfy the needs of stakeholders. The aforementioned has been included in the strategic administration of various passenger air transport companies. The objective of this research is to describe the perception of university students about CSR from the perspective of consumers of air passenger transport services in the Maule region (Chile). Significant differences are found according to gender, age and location. Finally, companies must include CSR strategies that allow them to create value according to the requirements of each interest group.

Instituciones: Universidad Nacional Mayor de San Marcos