Corporate image and loyalty at the primary level of an educational institution in Chilca, 2022

Camacho-Cuya M.; Meneses-Claudio B.; Zarate-Ruiz G. · Salud, Ciencia y Tecnologia - Serie de Conferencias (2023) · DOI: 10.56294/sctconf2023480

Resumen

The objective of this study was to determine the relationship between the corporate image and the loyalty of the parents of the Virgen de la Candelaria Private Educational Institution at the primary level, Chilca, 2022. A basic type methodology was used, with a quantitative approach-correlational, non-experimental design. A sample of 100 parents from the private educational institution Virgen de la Candelaria Chilca was used. It was had as results that, there is a 79 % that qualified as a medium level with respect to the corporate image of the institution, also, there is an 83 % of a medium level on customer loyalty. It was concluded that there is a significant relationship between the corporate image with the loyalty of the primary level of an Educational Institution of Chilca, 2022. © Autor(es); 2023.

Instituciones: Universidad Tecnológica del Perú