Content Marketing Process for an SME

Flores R.A.; Guizado G.P.; Barrientos A. · CISCI - Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica (2025) · DOI: 10.54808/cisci2025.01.431

Resumen

This paper aims to develop and implement an automated content marketing process specifically designed for small and medium-sized enterprises (SMEs). The process seeks to enhance brand visibility, attract potential customers, and foster engagement through the creation, distribution, and management of valuable content. Through an exhaustive analysis of the target market’s needs and relevant content platforms, an innovative solution is proposed to position the SME as an industry leader. Research into current digital marketing trends, automation, and the use of artificial intelligence is key to the success of this project, ensuring sustainable growth and customer loyalty.

Instituciones: Universidad Peruana de Ciencias Aplicadas