CONSUMER INSIGHTS AS DETERMINING FACTORS OF CUSTOMER LOYALTY IN LOGISTICS COMPANIES IN CALLAO

Luis Carrasco Ipanaque J.; Medina Gamero A. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2026) · DOI: 10.18687/laccei2026.1.1.606

Resumen

This research aimed to determine the relationship between consumer insight and customer loyalty in logistics companies in Callao. The methodology employed was correlational, with a non-experimental, cross-sectional design. A 31-item Likert-type questionnaire was used as the data collection instrument, administered to a sample of 152 employees from logistics companies in Callao. The results showed no significant relationship between the two variables. In conclusion, logistics companies in Callao prioritize other factors, such as job completion, punctuality, and service quality, over considering customer preferences.

Instituciones: Universidad Privada del Norte