Conceptual strategy applied to the design of social posters

Vilca S.P.; Loza L.M.; Ilas A.R.-G.; Luis J. · Grafica (2025) · DOI: 10.5565/rev/grafica.319

Resumen

During the teaching process of teaching graphic design, posters are included as a topic that is a communication device in social or commercial campaigns. Although it's a component of a dissemination project, the lack of analytic or compositional study beforehand the design of the poster contemplates effective communication. The article at hand presents a strategy that starts observing the field of study to determine the communication concept as a composition structure, which is how the poster will achieve a significant message well understood by the community.

Instituciones: Universidad San Ignacio de Loyola