Biomimetic Restorative Dentistry on Instagram: Exploratory Analysis of Brazilian Posts

Feijoo-Requejo C.; Guerrero-Sánchez K.; Pomacóndor-Hernández C. · Pesquisa Brasileira em Odontopediatria e Clinica Integrada (2026) · DOI: 10.1590/pboci.2026.122

Resumen

Objective: To analyze Brazilian Instagram posts related to Biomimetic Restorative Dentistry (BRD) and identify their characteristics, communicative intent, and level of technical foundation. Material and Methods: In this exploratory study, 1,000 posts associated with eight specific BRD-related hashtags were manually collected between December 26 and 28, 2024. After applying the inclusion and exclusion criteria, 84 posts from Brazilian accounts were classified into eight thematic categories. Inferential analyses were performed to assess associations between categorical variables. Results: Visual content centered on clinical procedures was predominant, with limited technical contextualization. The most frequent category was Clinical Sequence (43%); nevertheless, 38.9% of these posts lacked any technical explanation, only 5.6% included references, and none showed clinical follow-up. Categories with an educational focus (Education for Dentists: 14%; Information for Patients: 13%) were underrepresented and rarely included explicit citations to supporting sources. No statistically significant associations were observed between the assessed categorical variables. Conclusion: Content related to BRD on Instagram displays a predominantly visual, promotional character focused on clinical practice, with limited technical information, scarce citation of references, and complete absence of clinical follow-up. Although some posts demonstrate educational potential, their impact remains limited. These findings highlight the need to promote more critical, structured, and evidence-based digital communication, especially on platforms with broad professional and social reach, such as Instagram.

Instituciones: Universidad Peruana de Ciencias Aplicadas; Universidad Científica del Sur