AUGMENTED REALITY TO IMPROVE THE SHOPPING EXPERIENCE OF CUSTOMERS – A REVIEW

Pintado N.; Bayona-Oré S.; Cervantes C. · Journal of Engineering Science and Technology (2025)

Resumen

Augmented reality (AR) is a technology with significant prominence in various companies and sectors because it enables new virtual product buying experiences. Mastering AR technology is a challenge for many companies. This article presents a literature review using the PRISMA methodology, analysing articles published in major databases such as Scopus, SpringerLink, Wiley, Taylor & Francis, ScienceDirect, and IEEE Xplore. A total of 65 articles were studied with the aim of identifying the sectors in which AR is most frequently used, as well as evaluating visualisation techniques and their impact on customer experience. The results of this review highlight the furniture sector as one in which AR is widely applicable. Additionally, this review emphasises the high usage of hand displays. These findings contribute to recognising the characteristics, sectors and techniques that impact the effect of AR on the customer experience. © School of Engineering, Taylor’s University.

Instituciones: Universidad Autónoma del Perú