AUGMENTED REALITY IN CUSTOMER EXPERIENCE AS A SALES DRIVER IN THE RETAILSECTOR: A SYSTEMATIC LITERATURE REVIEW

Negrillo-Cuba J.; Vila-Azabache N. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2025) · DOI: 10.18687/laccei2025.1.1.414

Instituciones: Universidad Tecnológica del Perú