Artificial Intelligence in Communication: A Bibliometric Review in Web of Science

Pérez Pérez C.; Perdomo B. · Investigacion Bibliotecologica (2024) · DOI: 10.22201/iibi.24488321xe.2024.99.58882

Resumen

The accelerated increase of scientific production on Artificial Intelligence requires investigating trends and orienting researchers on new research areas. The study aimed to analyze the scientific production of AI in com-munications. A bibliometric review was performed in the Web of Science database using a five-phase methodology and different bibliometric techniques. We analyzed 994 papers published between 2013 and 2023 and recurred to RStudio, Bibliometrix, Microsoft Excel and IBM SPSS for the analysis and visualization processes. The United States of America stands out as the country with higher publication rates and it must be said that there is no Latin American representation among the top ten countries with higher publishing production. The thematic analysis shows gaps and emerging topics that contribute to build scientific evidence on AI in communications. In conclu-sion, the article shows an increasing trend in the production of this topic and that AI from the human perspec-tive seems to be the focus of study in communications. New studies are needed to fill the observed gaps and to strengthen both the driving and basic topics.

Instituciones: Universidad de Ciencias y Artes de América Latina