Artificial Intelligence, Analytics, and Strategic Decision-Making: Concepts, Practice, and Future Research Directions

Ujwary-Gil A.; Florek-Paszkowska A. · AI, Analytics and Strategic Decision-Making (2025) · DOI: 10.4324/9781003507840-1

Resumen

Organizations are increasingly turning to artificial intelligence (AI) and advanced data analytics in the digital economy to improve strategic decision-making. The convergence of these technologies has revolutionized operational efficiency and changed the paradigms through which companies view opportunities and challenges. This chapter examines the fundamental concepts of AI and data analytics, examining their key roles in strategic decision-making and the practical applications that demonstrate their transformative potential.

Instituciones: Pontificia Universidad Católica del Perú