Application of big data for analyzing consumer behavior in e-commerce companies

Chamorro-Zapana F.P.; Chumpitaz-Caycho H.E.; Espinoza-Gamboa E.N.; Espinoza-Cruz M.A.; Cordova-Buiza F. · 2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023 (2023) · DOI: 10.1109/bdai59165.2023.10256889

Resumen

The objective was to know how the application of big-data and consumer behavior is evidenced in e-commerce companies, through a systematic review from 2017 to 2022. The study allowed reviewing four databases: Scopus, Scielo, ScienceDirect and Ebsco. The search for these articles were 132 originals according to the subject of the study title Big data to analyze consumer behavior in e-commerce companies, of which according to the evaluation were separated 102. Therefore, 30 papers were examined in detail. It is concluded that the application of big data in e-commerce consumer analysis has an economically positive impact on companies and enterprises engaged in online sales by helping them to know their customers and even predict their behavior.

Instituciones: Universidad Tecnológica del Perú; Universidad Continental; Universidad Privada del Norte