ANALYSIS OF THE TOURISM OFFERING OF INTANGIBLE CULTURAL HERITAGE FOR PERUVIAN CENTENNIALS AND MILLENNIALS. AN ALTERNATIVE FOR THE POST-PANDEMIC?

Alberca-Sialer F.A.; Pastor-Alfonso M.J.; Espeso-Molinero P. · Turismo y Sociedad (2024) · DOI: 10.18601/01207555.n34.08

Resumen

This article evaluates the intangible cultural heritage (ich) offerings in Southern Peru as a tourist attraction to promote ich-based tourism as an alternative for the recovery of the tourism sector. The objective is to understand what is being offered and how it is presented, as well as whether what is offered aligns with the interests and preferences of the demand. To this end, the information and images associated with ich manifestations are analyzed. There is a geographical correspondence between the demand and the offering, highlighting the significance of southern Peru as a “meeting place”. Likewise, the design of policies should promote ich-based tourism in the study areas. There is demand for this heritage, but it is necessary to articulate the attractions and services to generate products capable of attracting it.

Instituciones: Universidad de San Martín de Porres