Analysis of the Representation of Women in the ATV Television Program “Andrea” During the month of May, Lima 2022

Hidalgo A.D.R.; Ramos J.S.S.; Gayoso N.I.C.; Turriate-Guzmán A.M. · Lecture Notes in Networks and Systems (2024) · DOI: 10.1007/978-981-97-3305-7_29

Resumen

The objective of this research was to analyze the representation of women in ATV's Andrea television program during the month of May, Lima 2022; therefore, the methodology used had a qualitative approach by describing a single category. In addition, the phenomenological level allowed us to understand the observed reality based on the interpretation of the programs broadcast by Andrea TV through the content analysis method, which was through techniques such as observation and used the observation guide as an instrument. In addition, the total study population was composed of 22 programs broadcast during the month of May 2022, with nine programs that make up the sample chosen through non-probability sampling. The result was the analysis of the representation of women based on stereotypes, audiovisual language, and social roles that are observed during the evolution of the conversation during the episode. Concluding that the representation of women is appreciated from the interaction of opinions between the guests and the intermediation of the hostess Andrea. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.

Instituciones: Universidad Privada del Norte