Analysis of the Perception of Young Millennials in Northern Lima, Peru, About the Audiovisual Narrative of the Youtuber “What the Chic” During the Year 2022

Zavala L.W.M.; del Carmen Saavedra Medrano I.; Gayoso N.I.C.; Turriate-Guzman A.M. · Lecture Notes in Networks and Systems (2024) · DOI: 10.1007/978-981-97-5441-0_3

Resumen

In recent years, the YouTube platform has become an essential digital tool for the millennial generation in Peru thanks to its multiple uses. Here we can find different “youtubers” with different types of content, such as “What the Chic”, which has had a good presence since its inception. That is why the main objective of this work is to obtain the answer to the following research question: What is the perception of young millennials in North Lima of Peru about the audiovisual narrative of the youtuber “What the Chic” during the year 2022? To give an answer, the qualitative methodology was used together with the case study analysis method and the instruments used for its development were the observation form and the interview guide, the latter being applied to 25 young millennials from the north of Lima. The most outstanding results that we have been able to observe is that all the interviewees have been able to recognize healthy activities as positive, but in terms of aesthetics, some showed a notorious disagreement, reaching the conclusion that they all perceive the audiovisual narrative differently depending on their lived experiences. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.

Instituciones: Universidad Privada del Norte