An integrated artificial intelligence framework for knowledge production and B2B marketing rational analysis for enhancing business performance

Dondapati A.; Sheoliha N.; Panduro-Ramirez J.; Bakhare R.; Sreejith P.M.; Devi Prasad Kotni V.V. · Materials Today: Proceedings (2022) · DOI: 10.1016/j.matpr.2021.11.557

Resumen

Artificial intelligence is a software-based program that helps companies to enhance their productivity of the companies. Therefore gaining more marketing knowledge and other organizational knowledge is very important for the development of the performance of business companies. Thus, the usage of artificial intelligence in several sectors of business companies is increasing day by day. Thereafter, the infrastructure of artificial intelligence is expensive but the usage of artificial intelligence can enhance the level of the performance of business organizations. Apart from that, the usage of artificial intelligence helps to enhance the knowledge production of companies. Along with that, the usage of AI helps the companies to gain knowledge about the B2B marketing process which helps the companies to enhance their goods and products. In addition to that, by using the facilities of AI programs the companies can gain knowledge about the demands and needs of the market easily. Therefore, the companies can improve their products according to the demands of the markets. Thus, improving the services according to the demands and needs of the market helps the companies to enhance the number of the customer. Therefore, enhancing the number of the customer leads to the enhancement of the sales rate of the companies. Furthermore, the purpose of this particular research study is to analyze the artificial intelligence framework and its impact on the business performance of the companies. The usage of AI impacts not only the international companies but also the companies of domestic markets are impacted by the software program. In addition to that, the researcher has used the secondary methods for gathering genuine, objective and accurate data about the research topic. Apart from that, the researcher has used the qualitative methods for analyzing all the collected data in this research study.