An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

Martins M.M.; Saldaña E.; Rios-Mera J.D.; Contreras-Castillo C.J. · Sensory Analysis for the Development of Meat Products: Methodological Aspects and Practical Applications (2022) · DOI: 10.1016/b978-0-12-822832-6.00012-6

Resumen

Market products are becoming more and more competitive, understanding the drivers of linking that going beyond sensory attributes and understanding the emotions involved in the consumption of a product help in product development, marketing, and sales actions to drive product differentiation. This chapter provides an overview of the study of emotions applied to meat products and practical aspects of applying a self-report questionnaire using the RATA methodology.

Instituciones: Universidad Nacional San Luis Gonzaga; Universidad Nacional de Moquegua