AGENDA SETTING IN SOCIAL NETWORKS AND THE MEDIA DURING PRESIDENTIAL ELECTIONS

Duche-Pérez A.B.; Vera-Revilla C.Y.; Plata A.R.M.R.; Gutiérrez-Aguilar O.A.; Hillpa-Zuñiga M.E.; Escobar-Juárez A.M. · Human Review. International Humanities Review / Revista Internacional de Humanidades (2023) · DOI: 10.37467/revhuman.v21.5031

Resumen

This article examines the role of social media and journalistic media in presidential electoral processes. A systematic review of scientific articles published from 2012 to 2022 was conducted. The results indicate that the media has a significant influence on public perception and the political agenda during election campaigns. Furthermore, the importance of evaluating political leaders in the voters' decision-making process is emphasized. In summary, the article provides valuable insights into how the media can shape the narrative and public opinion during presidential elections.

Instituciones: Universidad Católica de Santa María