A Study to Assess the Impact of Demographic Factors on Narcissist, Hedonistic, and Sadistic Personality Disorder on Youth Watching Cosmetics Advertisements

Kazim S.; Jaheer Mukthar K.P.; Huaman-Osorio A.; Cayotopa-Ylatoma C.; Mory-Guarnizo S. · Springer Proceedings in Business and Economics (2023) · DOI: 10.1007/978-981-99-5118-5_19

Resumen

Advertisements wield considerable influence as a potent medium, effectively guiding people’s purchasing choices. Their impact extends beyond mere product promotion, extending into the realm of individual perceptions, cognitions, and self-concepts. Moreover, these advertisements contribute to shaping societal mores and values. Although cosmetic products are deemed discretionary rather than essential, manufacturers and advertisers employ diverse approaches to entice the public into acquiring their offerings. Such approaches yield both constructive and adverse consequences, influencing individuals’ perceptions, attitudes, conduct, and overall character. This study endeavors to explore the correlation between age, income, the inclination to purchase cosmetics, and the presence of personality disorders, including Narcissism, Hedonistic, and Sadism. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd 2023.

Instituciones: Universidad Señor de Sipán; Universidad Nacional Santiago Antúnez de Mayolo