A Conceptual Analysis on the Impact of Big Data Analytics Toward on Digital Marketing Transformation

Ramirez-Asis H.; Silva-Zapata M.; Ramirez-Asis E.; Sharma T.; Durga S.; Pant B. · 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2022 (2022) · DOI: 10.1109/icacite53722.2022.9823874

Resumen

The study explores in competitive environment, digital transformation is critical. Many businesses have begun them becomes further by developing new business models, processes, and technology. Most others are already seeing the potential of digital revolution through bold innovation efforts. Directors play an important role in strategy formulation to enhance business outcomes and control the narrative for the future. The process of optimal data usage is a critical undertaking that is still in progress. Businesses want essential insights in order to make smarter decisions faster and execute in real time. According to Gartner's study, by 2020, 25percent of respondents of major firms will be buyers or sellers of data. In general, digital ecosystem actors have begun to acquire accurate information regarding their consumer and now are digitally reforming themselves by quite well their sales and marketing aims. As a result, Big Data has assisted businesses in increasing their Return. Furthermore, it provides practical, workable, and feasible research-driven answers to nearly every business-related challenge.

Instituciones: Universidad César Vallejo; Universidad Señor de Sipán; Universidad Nacional Santiago Antúnez de Mayolo